BERLIN, Oct. 29 (Xinhua) -- The first China International Import Expo (CIIE) in Shanghai will benefit the global economy, President and CEO of BMW Group Region China Jochen Goller said on Monday.
"CIIE is one of the key initiatives to enhance China's domestic consumption and to benefit the global economy," Goller told Xinhua in a written interview.
BMW Group is among of the first batch of multinational companies to confirm its participation to CIIE. Goller will attend the event and the associated forum on BMW's behalf.
"We will present both the latest and attractive product lineup and the future oriented visions and technologies from BMW at the Expo," he said.
According to Goller, BMW has long-term commitment to grow with China as an active member of China auto industry and open economy, and to realize its "In China, for China, for the World" strategy.
Looking forward, Goller said that BMW will introduce more products to meet upgrading needs of Chinese consumer, which resonates with the core purpose of CIIE.
"We believe the Expo is a platform to demonstrate our long-term commitment as well as our confidence to grow with China," he concluded.
So far, more than 2,800 companies from over 130 countries and regions have confirmed their participation in the CIIE from Nov. 5-10.
According to the Association of German Chambers of Industry and Commerce, a total of 170 German companies will participate in the upcoming event.
